Wednesday, May 7, 2025, 10:40 AM - 11:00 AM
The Death of the Campaign: A New AI-Powered Marketing Era Emerges
Have you heard? Campaign-based marketing is dead. Iterable CMO Adriana Gil Miner explains why conventional strategies are failing in a world of real-time expectations and AI-driven experiences. In this thought-provoking moment, she will break down how AI is disrupting legacy approaches, why moments—not campaigns—are now the currency of engagement, and what the most forward-thinking marketers are doing to stay ahead. Lean in to get a clearer view of what’s next and brainstorm the strategies you’ll need to future-proof your team.
